Sprucing up a Canadian legend; a beloved institution in its native Canada for over 60 years, Tim Hortons is the country’s largest restaurant chain. It’s now a global brand, with over 5,600 restaurants across 16 countries and growing fast.

Famed for its coffee and doughnuts, Tim Hortons – or Tims, as it’s affectionately known – has since diversified into many different products and services. And its existing visual identity couldn’t keep up.