Moving one of the world’s leading travel brands forward.

To coincide with Expedia Group’s 30th anniversary, we created a new motion identity, translating its newly evolved brand identity into a distinctive system for movement.

At the heart of the identity is the idea of global emergence; a motion principle inspired by the horizon line and the constant movement of the Earth around the Sun. Elements slowly reveal, rise and shift into view, creating a visual language that evokes the anticipation of travel and the feeling of something new appearing on the horizon.