Filthy came to us with a problem: their award-winning brand lacked consistency and personality.

Our answer was both visual and verbal. We created a distinct and ownable tone of voice. An unapologetic language that balanced elegance with grit. Packed with visceral words, repetition and the odd dirty word. And served up with a suite of headlines to pepper their socials.

Visually, we gave them the logo they were missing, capturing Filthy’s passion and craft. This was supported by a new colour wave, type system, photographic style, and a bold set of Filthy iconography.